On November 10, 2026, consumer robot company Miaodong Technology announced that its world's first multi-terrain tracking robot Beni is officially on sale: the standard set is priced at 4,999 yuan, and the exploration set is priced at 5,799 yuan. Domestic users can purchase it through JD.com, and it will be shipped immediately.

A month ago, Beni set a record for the largest crowdfunding amount in the history of consumer robots on the Kickstarter platform, raising more than US$5 million and 7,926 backers around the world. Today, it has moved from “crowdfunding hot product” to “spot sales” stage. For Miaodong Technology, which was founded less than two years ago, the launch of Beni is not only the launch of its first product for global users, but also the integration of cutting-edge robotics technology and professional imaging engineering to explore the first implementation scenario of embodied intelligence in the consumer market.

From "people holding cameras" to "camera following people": robots open up a new space for imaging

If the existing consumer-level imaging hardware is divided according to "perspective × scene": action cameras occupy "first perspective × sports", drones occupy "aerial perspective × travel scenery", handheld gimbal cameras occupy "handheld perspective × daily Vlog", and in the "ground perspective × sports and daily life" quadrant, they have been blank for a long time.

Beni is filling this gap - unlike equipment that relies on handheld, fixed installation or gimbal rotation, and unlike aerial tracking equipment, Beni combines the structure of a two-wheeled robot with professional imaging engineering, allowing the shooting equipment to move autonomously on the ground to achieve autonomous tracking on multiple terrains and angles.

In sports scenarios, this capability brings a whole new experience. Runners no longer need to repeatedly set up equipment and adjust the camera position, and can record their running status through side or rear tracking; tennis enthusiasts can obtain 360° surround tracking and low-angle impact images in addition to the fixed panoramic camera position; in skateboarding, roller skating and other sports scenes, ground mobile shooting can simultaneously incorporate the athletes' movements, wheels and ground environment into the picture, forming a more sporty and impactful image.

For families, creators, and solo travelers, Beni is also trying to solve a more common problem: when users want to record the activities they are participating in, they often need another photographer, or have to choose between participating in the activity and operating the device. For example, when taking care of their children or walking their dogs, parents are always chasing after them with their mobile phones and are absent from the camera. Through Beni’s autonomous tracking, Miaodong Technology hopes to allow users to enter the scene itself instead of staying behind the camera.

From family parent-child and pet recording, to sports tracking and solo creation, these scenes may seem different, but behind them are the same needs: people want to participate in life immersively, and they also want to leave themselves in the images of life. The emergence of Beni is providing new solutions to the dilemma of "focusing on the present" and "recording the present".

Beni has two wheels, big eyes, and a small and cute appearance. It supports walking, turning, jumping, and getting up automatically after falling. It supports rear, front, parallel, and 360° surround tracking, and provides a one-click camera function. It has a maximum speed of 28.8km/h and a maximum jumping height of 25.4cm. It can follow and photograph running pets, chasing children, and adults in motion on a variety of terrains, and can also catch up with fast-moving targets such as skateboards and bicycles. At the same time, Beni has 4K60P ultra-clear stabilized image quality and HDR color, which can achieve professional-level image production. Together with the intelligent editing function on the app, wonderful highlight moments can be easily presented.

"Beni was born because we saw too many missed moments: a child's first run, a pet's leap, every turn of a runner. We hope to use an affordable and easy-to-use robot to make everyone the protagonist of their own life, rather than a recorder standing behind the camera." said Gao Jianrong, founder and CEO of Miaodong Technology.

Integration of robots and intelligent imaging: from cutting-edge technology to consumer-level scenarios

From the perspective of product form, Beni explores the intersection of the two fields of robots and intelligent imaging: using the robot's movement ability to break through the space limitations of traditional imaging equipment, and using the imaging system to give the robot a clearer consumption scenario and use value.

Behind this is the integration of multiple complex technologies such as embodied intelligent motion control, end-to-end neural networks, and professional imaging systems. Miaodong Technology integrates these technologies into the lightweight body of Beni, presents them to consumers in a simple and easy-to-use manner, and strives to overcome the industry-recognized gap in mass production of reinforcement learning - making the neural network trained by reinforcement learning perform consistently on tens of thousands of mass-produced products is a key challenge for the large-scale implementation of consumer-grade robots.

At the same time, Beni does not limit itself to a shooting device with the ability to autonomously follow multiple terrains.

When you reach out and touch its head, it will jump for joy; when you call it "Beni Beni", it will turn its head to look at you with a "hmm"; when you ignore it for a long time, it will shake boringly and "coo" at you; when it hears the music, it will dance to the rhythm; when it sees you waving to it, it will come closer to you.

Through the motion tracker, App, or gestures or voice, you can make it jump, do somersaults, and play human-computer interactive games such as finding gold coins and tug-of-war with it: when you eat gold coins, it will jump happily; when you play tug-of-war with your partner, it will be "pulled" to the left and right by different hand speeds and strengths, which is full of tension. These interactive capabilities and "sense of life" features make Beni not only the user's shooting partner, but also a new playmate.

This design idea also reflects an important direction in the innovation of consumer-grade robot products: robots are not just functional tools to complete a certain task, but can also integrate movement, perception, interaction and content services around specific consumer needs to form consumer-grade products that meet the pain points of real users and have both practicality and emotional experience.

"We have integrated embodied intelligent motion control, end-to-end neural network and professional imaging system into a lightweight and cute body." Yang Shuo, co-founder and CTO of Miaodong Technology, said: "Beni is not only a running camera, but also an intelligent body that can perceive the environment and interact with users. It has reshaped the way we record our lives and participate in the world."

Commercial verification: 4 months from popular crowdfunding to global spot sales

For consumer-grade robots, technological innovation is only the first step in bringing products to market. Whether you can find clear user needs, form an attractive product experience, and ultimately achieve large-scale delivery and sustained sales is an important step in testing your commercialization capabilities. Beni's market performance provides an observation sample for this purpose.

In early July 2026, Beni launched on the overseas crowdfunding platform Kickstarter for the first time. As of the end of the crowdfunding, a total of 7,926 supporters have been obtained, with a total raised of over US$5 million, making it the largest consumer robot in the history of the platform in terms of crowdfunding amount.

Judging from the composition of early supporters, Beni has attracted different consumer groups such as new technology product enthusiasts, outdoor sports and content creators, as well as families with children and pets. Their common need is to obtain a freer and smarter shooting experience without affecting their participation in life because of recording images.

Starting from November 10, Beni will officially launch global spot sales, providing a standard set of 4,999 yuan and an exploration set of 5,799 yuan. Domestic consumers can purchase it through JD.com, and it will be shipped immediately.

It only took Beni 4 months from its crowdfunding debut, hot selling to global spot sales; and it only took less than two years to go back to the establishment of Miaodong Technology. Supporting this speed of commercialization is a team with a global cutting-edge AI vision and mature supply chain transformation capabilities.

Miaodong Technology was founded in January 2025 and is headquartered in Shenzhen. It is committed to bringing amazing robotics technology to consumers in a form that is accessible to everyone and easy to use. Founder and CEO Gao Jianrong was a former DJI executive, responsible for supply chain, marketing, RoboMaster and education BU and other businesses, and has experience in complex hardware productization and large-scale mass production delivery; co-founder and CTO Yang Shuo graduated from the Hong Kong University of Science and Technology (under the tutelage of Professor Li Zexiang) and served as the technical director of DJI. He later went to Carnegie Mellon University in the United States to study for a doctorate, and joined Tesla as the core algorithm and control engineer of the Optimus humanoid robot team. With its technological depth and industry experience, Miaodong Technology has received investment from institutions such as Sequoia, Meituan, and Matrix Partners.

As the first consumer-grade robot launched by Miaodong Technology, Beni will continue to iterate on intelligent imaging and motion control technology, upgrade more intelligent interactive functions and interactive games, and open up the SDK developer ecosystem to bring more fun and convenience to users. Users can continue to receive iterative technologies through firmware upgrades and software updates, and experience the ever-growing Beni.

Leifeng.com Leifeng.com (public account: Leifeng.com)

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