Apple announced on Monday the appointment of John Ternus as general manager in early September, entrusting the veteran of hardware teams with the mission of leading the group. He will succeed Tim Cook, at the head of the apple brand since 2011, who will take on the role of executive president.
Published on: 04/21/2026 - 00:08Modified on: 04/21/2026 - 05:03
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Strategic shift at Apple. Tim Cook will leave general management at the beginning of September to be replaced by a group executive, John Ternus, until now responsible for physical products, from the iPhone to the Mac, according to a press release published Monday April 20.
Even if John Ternus was considered the favorite to succeed Tim Cook, who will become, at 65, executive chairman of the board of directors, this handover was not expected so quickly.
Arriving at Apple in 1998, Tim Cook was inducted as CEO in August 2011, after the resignation of iconic leader Steve Jobs, greatly reduced by pancreatic cancer, who died a few weeks later.
Less charismatic than his predecessor, this engineer native of Alabama (south) revealed himself as an outstanding business captain, guiding Apple on the path of unbridled growth.
Between 2011 and 2025, the Cupertino (California) company almost quadrupled its turnover (+ 260%) and saw its capitalization multiplied by more than thirteen, to now exceed 4,000 billion dollars, the third largest in the world.
Transformation of the sector driven by artificial intelligence
If critics have criticized the Cook version of Apple for not having launched a product as striking as the iPod or the iPhone under Steve Jobs, the boss with white hair and wise glasses was able to push for the development of services.
This sector, which includes the App Store application store, music (Apple Music) and video (Apple TV) streaming platforms, as well as remote data storage (iCloud), has become the company's primary growth engine.
On the flip side, Tim Cook and his team will have missed the turning point in generative artificial intelligence (AI), announced by the arrival of ChatGPT, in November 2022.
Also readApple is betting on the “space computer” rather than the metaverse
Since then, Apple has been chasing the major players in the sector, without having yet managed to fully integrate the new capabilities of AI into its flagship product, the iPhone, which is still awaiting a new version of the Siri assistant.
In electronic trading after the close on Wall Street, the stock lost just under 1%.
With AFP
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